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SocialMatters
An eNewsletter from Lithium Technologies
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2012 Issue 5

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Online Communities—The Heart of Social Strategy
An online community done right is a critical hub for managing the entire social customer experience and a catalyst for real business change. Join Lithium and ComBlu for this new webcast, and learn how to put community at the heart of your social strategy—advocating for your brand, helping with new ideas, giving product feedback, and offsetting service costs with social support.
Register Now
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Community Management Certification

Lithium now provides community manager certification to address the emerging needs and expert knowledge required to be a successful community manager.
The Lithium program includes self-study guides, a library of on-demand videos, classroom training, and a certification exam. The first class will be available as a pre-conference LiNC workshop on Wednesday, May 2.
More Here
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How Listening Builds Authentic Connections

Sports agent Molly Fletcher uses Lithium Social Media Monitoring for “simple, informed courtship tactics”. Brands could learn a thing or two from this this Jerry McGuire-cum-Social-Media-Strategist on how to make authentic connections and deliver winning experiences.
More Here
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SocialMatters is dedicated to providing insights and real-world case studies relevant for marketing and support professionals. Your comments and questions are encouraged.
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