SocialMatters

An eNewsletter from Lithium Technologies

2012 Issue 5

Online Communities—The Heart of Social Strategy

An online community done right is a critical hub for managing the entire social customer experience and a catalyst for real business change. Join Lithium and ComBlu for this new webcast, and learn how to put community at the heart of your social strategy—advocating for your brand, helping with new ideas, giving product feedback, and offsetting service costs with social support.

Register Now

Community Management Certification

Lithium now provides community manager certification to address the emerging needs and expert knowledge required to be a successful community manager.

The Lithium program includes self-study guides, a library of on-demand videos, classroom training, and a certification exam. The first class will be available as a pre-conference LiNC workshop on Wednesday, May 2.

More Here

How Listening Builds Authentic Connections

Sports agent Molly Fletcher uses Lithium Social Media Monitoring for “simple, informed courtship tactics”. Brands could learn a thing or two from this this Jerry McGuire-cum-Social-Media-Strategist on how to make authentic connections and deliver winning experiences.

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Web-Driven Business Transformation

Joe Cothrel, Lithium Chief Community Officer, on taking full advantage of real-time customer conversations: Interact, Listen, Respond.

More Here


The Kony Effect

Lithium Chief Marketing Officer, Katy Keim, on the Kony Phenomenon, sensationalism, and social media.

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Inside This Issue

New Webcast: Online Communities—The Heart of Social Strategy

Lithium Community Manager Certification

How Listening Builds Authentic Connections

Web-Driven Business Transformation

The Kony Effect

Smart Social Content

Critical Capabilities for Peer-to-Peer Communities

Social Initiative Dramatically Improves Customer Support and Profitability

Dr. Wu on Prediction Science

Four Challenges Facing CMOs

Beyond the Gamification Hype

Catch Lithium Live

NorCal Data Summit
April 12 | Santa Clara

Executive Customer
Contact Exchange
April 16-18 | Ireland

Forrester Marketing Leadership
and CI Forum
April 18-19 | Los Angeles

Lithium Customer
Network Conference
May 2-4 | San Francisco

VoC Fusion
May 14-17 | Las Vegas

Silicon Valley Brand Forum
May 15 | San Jose

About Lithium

We help great companies build
brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Sephora, Univision, and PayPal turn their customers' passion into marketing, product development, sales, and customer service assets.

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6121 Hollis Street, Suite 4, Emeryville, CA 94608 | 510.653.6800 | lithium.com
©2011 Lithium Technologies, Inc. All Rights Reserved

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