in the news

June 12, 2013

CommBank Redesigns Website, Adds Social Support

The Commonwealth Bank has unveiled a revamped website and new social support forum based on the Lithium platform. The new design is intended to reduce clutter and make the site more intuitive and personalised, according to the bank.

June 1, 2013

Meet The New Boss And His Take On Your Strategy

Companies are aligning their entire organizations to how their customers want them to behave, and listening is key. Lithium customer, Aruba Networks, routinely invites advocate customers to review product and market plans. Social communities, based on Lithium Technologies, are effective in building persistent conversations between a largely technical customer base and employees.

May 29, 2013

Don't Be Fooled: Social-Media Consumers Aren't in a Relationship
With You

The huge clouds of hype around social customer relationships may have led you to buy into the idea that your customer is desperate to begin a passionate long-term relationship with your brand. But let’s face facts. Your customers aren’t looking for an LTR. Far from loving you, they’ve never been more critical of you. Lithium CMO Katy Keim shares her thoughts in AdAge about the impact of social media on brand-consumer relationships.

May 20, 2013

A Credit Card Built Community-Strong

At the annual Lithium Technologies LiNC conference in April, Lithium customer Paul Wilmore from Barclaycard USA spoke about an innovative approach to credit cards in the Banking industry that is built on the core ideas of social business: a community-driven credit card. Forbes' contributor Rawn Shah sat down with Paul to talk about what makes their model different and what they are learning from this new product model designed around social business principles.

April 30, 2013

How Social Communities are Shaping the Future of Established Brands

Lithium's LiNC 2013 conference shows how brands are using customer experience to build a bold, 'disruptive' proposition and reinvent themselves as social businesses

April 26, 2013

Nate Silver: What Big Data Can't Predict

Statistics whiz, Nate Silver was in San Francisco Thursday to talk analytics as the keynote speaker at Lithium Technologies' annual LiNC Conference. Fortune sat down with him to talk about big data's limitations, its role in the stock market, how it applies to dating, and even his predictions for the 2016 presidential election.

April 26, 2013

Nate Silver Doesn’t Like Twitter Data

The 35-year-old professional prognosticator, Nate Silver, is now taking his show on the road, speaking to energized crowds about the effectiveness of trying to forecast everything from market and company performance to when a deadly earthquake will strike. He was the keynote speaker at Lithium Technologies‘ annual conference in San Francisco.

April 26, 2013

EE to Switch to More ‘Inspiring’ Social Message

The UK's largest operator has primarily used its online communities, powered by Lithium Technologies, as a customer support tool since the launch of its EE brand and its 4G network in the latter half of last year. However, EE head of digital and social Ben Kay told Marketing Week it will begin to transition to a more proactive social strategy in the coming months as it aims to better articulate the benefits of upgrading to 4G.

April 26, 2013

If Brands Want to Succeed in Social, They Must Learn to Let Go

It’s understandable that marketers may be hesitant in absolving control of their brand to (not always accountable) third parties. But if a truly effective social media strategy is to be put into practice, brands must be prepared not to have it all their own way. MarketingWeek's Ronan Shields shares his insights from Lithium's 2013 LiNC conference.

April 25, 2013

Lithium Enhances Social Customer Experience Platform

Lithium Technologies, a maker of social media marketing and community software, has added deep performance metrics and analytics to its Social Customer Experience Platform through the launch of Lithium Social Intelligence.

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