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Lithium Wins 2008 WizKids Award

March 26, 2008
EMERYVILLE, Calif. – March 26, 2008 – Lithium Technologies today announced its selection as a recipient of the 2008 WizKids Award, presented by Beagle Research Group, LLC. The award is presented annually to a select group of emerging companies that provide business solutions designed to advance new or improved business processes. Lithium was the only community provider selected.

In addition to the award, Beagle produces a report that details the significance of each winning company’s solution through a case study highlighting one customer’s experience. For Lithium, Beagle wrote about Linksys, which uses Lithium’s SaaS community offering to support its global customers in six languages. In the wake of the Hengchun earthquake of Christmas 2006, when Linksys’s Asian support facilities were offline, Linksys’s support community saved the day by absorbing a giant traffic spike and answering questions customers who had purchased home networking gear for Christmas. Many of those customers became regular visitors to the community and continue to contribute.

The Linksys case study highlights the fusion of technology and expertise that Lithium provides. “With our SaaS deployment model, customers focus on building great communities rather than on technical issues,” said Lyle Fong, Lithium’s CEO. “Our expertise helped Linksys structure a vibrant community, and the combination of great content provided by their members and the scalability of our platform helped them through a Christmas crisis.” “Lithium Technologies helps companies deliver great service through customer communities,” said Denis Pombriant, managing principal of Beagle. “By fostering interdependent communities, customers gain a wide range of experience and contribute to an ongoing dialog about how to effectively use products and services.”

The full report is available at www.BeagleResearch.com and the individual case study highlighting Lithium and Linksys can be downloaded at www.lithium.com

About Beagle Research Group
Beagle Research Group, LLC is a consulting and market research organization focused on emerging companies and technologies that will have an important impact on the way business is conducted in the future. WizKids is a trademark of Beagle Research Group, LLC.

About Lithium Technologies
Lithium Technologies provides market-leading solutions for building successful online communities, including forums, chat, blogs, search, polls and private messaging. Lithium’s on-demand platform, backed by community management expertise, enables clients to increase brand loyalty, sales, and customer satisfaction while decreasing customer care costs. Lithium’s solutions have been implemented by many of the world’s largest organizations, including Dell, AT&T, Comcast, Sprint, DoubleClick, Real Networks and others. Founded in 2001, Lithium is privately held with headquarters in Emeryville, Calif. For more information, visit www.lithium.com.

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Media Contacts:
Susan Etlinger
Horn Group
415-905-4004
setlinger@horngroup.com

Jory White
Horn Group
415-905-4041
jwhite@horngroup.com
Media Contacts
Susan Etlinger
Horn Group
415.905.4004
setlinger@horngroup.com
Jory White
Horn Group
415.905.4041
jwhite@horngroup.com
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Awards
April 2008
Red Herring 100 N. America Finalist
March 2008
CRM WizKids Award
February 2008
SIIA CODiE Finalist: Best Social Networking Solution
May 2007
SSPA Innovators Award Web 2.0
November 2006
SSPA Innovators Award Optimization